Can You Eat What You Want & Still Lose Weight?     Yes, but with a lot of qualifiers, contends this nifty little book that hit the Wall Street Journal’s best seller list.  The author dispenses with the idea of dieting, calling it a failed strategy with so many studies debunking its effectiveness that it [...]

By | February 27th, 2017|Uncategorized|0 Comments

Buyers Find You By Ranking High On Amazon’s Search Engine

There are five ways a book buyer can find you:   Keyword Search Results Putting a search term in Amazon’s box (“books on infertility,” “Cleopatra,” “Vampires”)   An Association With A Competitor Appearing In A Competitor’s “Customers Who Bought This Item Also Bought…”   Category Listings Clicking on the category link of a competitive book, [...]

By | February 22nd, 2017|Uncategorized|0 Comments

Writers Tools: Developing Resilience

  Does literary rejection discourage and bog you down or does it inspire and motivate you to work harder? Do you succumb to the pain or do you surmount the discomfort? As mentioned in last week’s post, research suggests that personality traits such as resilience are vital to how we process pain. If resilience is [...]

By | February 21st, 2017|Uncategorized|0 Comments

Want To Attract More Customers? Invest In A Great Book Cover

“If you have already passed that hurdle of having a customer be attracted to the cover, and then they pick up the book,” said Patricia Bostelman, vice president for marketing at Barnes & Noble, “an enormous battle has been won.”   –New York Times     When have you ever bought a book with an [...]

By | February 15th, 2017|Uncategorized|0 Comments

Why Literary Rejections Hurt So Bad And How To Cope

You receive that first or that twentieth or that hundredth publisher rejection letter. It doesn’t matter how many rejections you’ve gotten because they all hurt. Well, it turns out there is science behind the pain of rejection.   Literary Rejections   In Nicole Fisher’s Forbes article, Rejection And Physical Pain Are The Same To Your [...]

By | February 14th, 2017|Uncategorized|0 Comments

Will Blogging And Social Media Help Sell My Books?

You can’t swing a cat without hitting a Kindle marketing article that tells you to use social media to sell your books online. Well, that cat needs to be put to sleep. There’s one and only one situation in which blogging, Facebook, YouTube, Twitter and other social media can sell books: If you’re already a [...]

By | February 1st, 2017|Uncategorized|0 Comments