Close The Sale With Amazon’s “Look Inside!” Feature

We are in the second phase of my Kindle marketing strategy: Engage.   Amazon gives potential buyers a sneak peak at their books through their “Look Inside!” feature. Browsers get to sample the first 10% of your book. Amazon also has a “Sample sending” feature that sends the first 10% of the book to the customer’s [...]

By | 2017-01-16T01:21:36+00:00 March 29th, 2017|Uncategorized|0 Comments

Overcoming Literary Rejections With A Growth Mindset

When I was teaching elementary school I learned about psychologist Carol Dweck and her research into the power of mindset. She shows how success in school and work can be influenced by how we think about our talents and abilities. People with a fixed mindset (those that believe that their abilities and intelligence won’t change) are [...]

By | 2017-03-30T05:03:40+00:00 March 28th, 2017|Uncategorized|0 Comments

Formatting Your Book Description

Ask Apple Computers if design sells. Then ask yourself if a well-designed book page wouldn’t do the same.   I can tell you for a fact it does. When I introduced color, headlines, and font styles like bold, italics, underline and strikethroughs to my book pages, my sales rose by 20%. Immediately.   Sell Your [...]

By | 2017-01-16T21:35:50+00:00 March 22nd, 2017|Uncategorized|0 Comments

Interpreting And Responding To Thanks, But No Thanks

A few years ago my husband and I were in search of overseas teaching positions.  We sent out dozens of inquiries about jobs.  In response, we received a variety of rejection emails.  Some school didn’t bother replying at all.  A few took the time to write a personal letter encouraging us to try back the [...]

By | 2017-03-09T22:58:26+00:00 March 21st, 2017|Uncategorized|0 Comments

Book Descriptions That Engage Customers And Sell Books

Remember our Amazon Kindle marketing strategy?  Attract. Engage.  Convert.  Today’s post will focus on engaging your customers.   Sell A Book On Amazon   In real estate terms, your “Book description” should read like an oceanfront home. Yet, most read like a trailer on cinder blocks. They’re either filled with a few paragraphs of half-hearted [...]

By | 2017-01-16T21:34:10+00:00 March 15th, 2017|Uncategorized|0 Comments

Overcoming Literary Rejection With Rituals

My daughter and I have a good night routine and ritual that we practice every night before bed. First we begin with our bedtime routine of showering, putting on pajamas, brushing teeth, and snuggling up in bed with a good story. We read for about 20 minutes and then turn on night-lights while my daughter [...]

By | 2017-03-07T04:34:47+00:00 March 14th, 2017|Uncategorized|0 Comments

Use Your Competitor’s Page To Boost Your Book Sales

A friend once called me a liar. Another friend rose to my defense and said I was not a liar, but I got more mileage out of the truth than anyone he’d ever met. So when I say there are ethical ways of using your competitors to catapult you into a Top 10 category, I’m [...]

By | 2017-01-14T02:30:18+00:00 March 8th, 2017|Uncategorized|0 Comments

Picking Amazon Categories For Your Book

Amazon allows you to pick two “browse categories” for your book. Think of them as the section of the bookstore you’d like your book placed (literature, fiction, history, etc.). You can select up to two categories.   How to Sell Books On Amazon   Categories are important for selling your books on Amazon because so many [...]

By | 2017-01-14T02:04:48+00:00 March 1st, 2017|Uncategorized|0 Comments