How To Merchandise Your Other Work With Kindle’s Before You Go Feature

By | 2017-01-19T22:33:23+00:00 April 26th, 2017|Uncategorized|

You will face a dilemma when you get to Kindle’s Before You Go feature: Every page you add after the end of your book decreases the chances that the reader will rate or share your book simply because they might stop reading before they get to the Before You Go page.   This is not [...]

Literary Rejections Are Badges Of Honor

By | 2017-04-21T03:01:01+00:00 April 25th, 2017|Uncategorized|

In this final blog post in this series we’ll be taking a look back and reviewing strategies for coping with and overcoming literary rejections.   In 25 Women On Overcoming Rejection Janet Fitch states, “When I sold my first book, a young-adult novel called Kicks, I had a party and I put my rejections on the [...]

Create An Effective Authors Page On Amazon’s Author Central

By | 2017-01-17T21:51:42+00:00 April 19th, 2017|Uncategorized|

It’s common to get “pre-buyer’s remorse,” that awful feeling you’re close to making the wrong decision. It often stems from a suspicion of feeling like the seller has overly influenced you. After all, if the author’s so good, why doesn’t he or she have a publisher backing them up? Mostly, it’s caused by a credibility [...]

The Power of Good Reviews

By | 2017-01-16T22:37:03+00:00 April 12th, 2017|Uncategorized|

A few years ago, Yale professors Judith A. Chevalier and Dina Mayzlin did a study on the effect of user-generated Amazon reviews on sales . The authors made some fascinating observations:   Good reviews significantly increase book sales 1-star reviews have a greater power to depress sales than 5-star reviews have to increase them Reviews are [...]

Faced With Literary Rejections? Stay Healthy

By | 2017-04-11T05:10:30+00:00 April 11th, 2017|Uncategorized|

One of the most important ways to overcome literary rejections is to focus on healthy habits. When you get rejected it’s easy to fall into the trap of skipping your workout, eating junk food, and not answering your phone. Once you go down that path it’s hard to stop, so don’t even go there!  Getting [...]

Advice From Other Great Writers

By | 2017-03-30T05:02:41+00:00 April 4th, 2017|Uncategorized|

  Searching for some words of wisdom from other great writers who have experienced literary rejections? Keep reading for some inspiring quotes from well-known authors about their famous rejections. Reflecting on their insights may be a helpful step in accepting rejection and moving on.   Thought Catalog presents 10 Great Writers Discuss What It’s Like [...]

Close The Sale With Amazon’s “Look Inside!” Feature

By | 2017-01-16T01:21:36+00:00 March 29th, 2017|Uncategorized|

We are in the second phase of my Kindle marketing strategy: Engage.   Amazon gives potential buyers a sneak peak at their books through their “Look Inside!” feature. Browsers get to sample the first 10% of your book. Amazon also has a “Sample sending” feature that sends the first 10% of the book to the customer’s [...]

Overcoming Literary Rejections With A Growth Mindset

By | 2017-03-30T05:03:40+00:00 March 28th, 2017|Uncategorized|

When I was teaching elementary school I learned about psychologist Carol Dweck and her research into the power of mindset. She shows how success in school and work can be influenced by how we think about our talents and abilities. People with a fixed mindset (those that believe that their abilities and intelligence won’t change) are [...]

Formatting Your Book Description

By | 2017-01-16T21:35:50+00:00 March 22nd, 2017|Uncategorized|

Ask Apple Computers if design sells. Then ask yourself if a well-designed book page wouldn’t do the same.   I can tell you for a fact it does. When I introduced color, headlines, and font styles like bold, italics, underline and strikethroughs to my book pages, my sales rose by 20%. Immediately.   Sell Your [...]

Interpreting And Responding To Thanks, But No Thanks

By | 2017-03-09T22:58:26+00:00 March 21st, 2017|Uncategorized|

A few years ago my husband and I were in search of overseas teaching positions.  We sent out dozens of inquiries about jobs.  In response, we received a variety of rejection emails.  Some school didn’t bother replying at all.  A few took the time to write a personal letter encouraging us to try back the [...]

Book Descriptions That Engage Customers And Sell Books

By | 2017-01-16T21:34:10+00:00 March 15th, 2017|Uncategorized|

Remember our Amazon Kindle marketing strategy?  Attract. Engage.  Convert.  Today’s post will focus on engaging your customers.   Sell A Book On Amazon   In real estate terms, your “Book description” should read like an oceanfront home. Yet, most read like a trailer on cinder blocks. They’re either filled with a few paragraphs of half-hearted [...]