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When I was asked to write a weekly blog about literary rejections my anxiety levels rose instantly and my insecurities kicked into rapid-fire mode. Me? Write a blog? What do I know about being a writer? I’m a former elementary school teacher. I’m a wife and mother of two daughters. I’m an American … [Read more...] about Keep Doing The Work

You can’t swing a cat without hitting a Kindle marketing article that tells you to use social media to sell your books online. Well, that cat needs to be put to sleep. There’s one and only one situation in which blogging, Facebook, YouTube, Twitter and other social media can sell books: If you’re … [Read more...] about Will Blogging And Social Media Help Sell My Books?

In this post you'll learn the best way to sell books online is to use a simple marketing strategy.  Book marketing is about letting people know your book exists, impressing them with the content, providing “social proof” that they’ll enjoy it, and removing every obstacle to purchasing it.  I can sum … [Read more...] about Marketing Strategy: Attract. Engage. Convert.

At its core, an “author platform” is the number of people that follow you in some way—through social media, speaking engagements, email lists, website traffic, articles, columns, etc. The premise behind an author platform makes a lot of sense: Build an audience that will buy your books. What nobody … [Read more...] about Demystifying The Power Of An Author Platform