Book Marketing

If your book is already published in Kindle, click the Look Inside feature and answer the following questions honestly:   "If I were a complete stranger who didn't know me or my work, would I buy this book based on what I'm reading in the sampler?"   Does it give me a … [Read more...] about How To Tell If Your “Look Inside” Sample Will Help Or Hurt The Sale

These digital platforms are highly complex; they will take you days to understand and months to master. It is beyond the scope of this book to show you how to do it. However, there are certain digital advertising principles that are particularly germane to authors: Set A High Price Point Your … [Read more...] about Principles For Succeeding on Facebook, Google, Goodreads & Amazon AMS

Publisher Emmanuel Haldeman-Julius sold somewhere in the neighborhood of 400 million staple-bound books between 1919-1978.  They were part of a series he called Little Blue Books.  If a book didn't sell well Haldeman-Julius would get rid of it.  But then one day he thought, "Maybe the titles suck?" … [Read more...] about Examples Of Books That Took Off When The Publisher Changed The Titles

Every day for three months I checked my Kindle sales and let out a string of cuss words that made my dog blush. They were beyond awful.   Then I developed the marketing strategies I’m about to reveal and sales took off. Within three days I increased sales by a factor of ten. Within two … [Read more...] about A Blog Series To Help You Market Your Book Like A Boss