These digital platforms are highly complex; they will take you days to understand and months to master. It is beyond the scope of this book to show you how to do it. However, there are certain digital advertising principles that are particularly germane to authors: Set A High Price PointYour novel will be deader than…
If your book is already published in Kindle, click the Look Inside feature and answer the following questions honestly: “If I were a complete stranger who didn’t know me or my work, would I buy this book based on what I’m reading in the sampler?” Does it give me a good sense of…
You have a real shot at making Kindle cash. When I first published my ebooks they died on the vine. As of this writing, I’m selling about 1,200 books a month. Those sales are strictly a manifestation of the strategies in this blog. I don’t Facebook, Tweet, send out eblasts, clog editor inboxes with press…
You have a real shot at making Kindle cash. When I first published my ebooks they died on the vine. As of this writing, I’m selling about 1,200 books a month. Those sales are strictly a manifestation of the strategies in this blog. I don’t Facebook, Tweet, send out eblasts, clog editor inboxes with ……
Feeling overwhelmed? Don’t be. There are only twelve action items in this blog and they’ll only take you about eighteen hours to implement them. I want you to really absorb that. In 18 hours you will have done everything to market your ebook effectively. How To Sell Your Ebook On Amazon I recommend that…
Wouldn’t it be great to look at an Amazon sales ranking for any book and know how many it sold? You’d be able to forecast selling your book on Amazon, help select the categories your book should be in, and know how much your competitors are making. Selling Ebooks On Amazon I…
You will face a dilemma when you get to Kindle’s Before You Go feature: Every page you add after the end of your book decreases the chances that the reader will rate or share your book simply because they might stop reading before they get to the Before You Go page. This is not…
You will face a dilemma when you get to Kindle’s Before You Go feature: Every page you add after the end of your book decreases the chances that the reader will rate or share your book simply because they might stop reading before they get to the Before You Go page. This is not…
In this final blog post in this series we’ll be taking a look back and reviewing strategies for coping with and overcoming literary rejections. In 25 Women On Overcoming Rejection Janet Fitch states, “When I sold my first book, a young-adult novel called Kicks, I had a party and I put my rejections on the…
It’s common to get “pre-buyer’s remorse,” that awful feeling you’re close to making the wrong decision. It often stems from a suspicion of feeling like the seller has overly influenced you. After all, if the author’s so good, why doesn’t he or she have a publisher backing them up? Mostly, it’s caused by a credibility…
A few years ago, Yale professors Judith A. Chevalier and Dina Mayzlin did a study on the effect of user-generated Amazon reviews on sales . The authors made some fascinating observations: Good reviews significantly increase book sales 1-star reviews have a greater power to depress sales than 5-star reviews have to increase them Reviews are…
One of the most important ways to overcome literary rejections is to focus on healthy habits. When you get rejected it’s easy to fall into the trap of skipping your workout, eating junk food, and not answering your phone. Once you go down that path it’s hard to stop, so don’t even go there! Getting…