Principles For Succeeding on Facebook, Google, Goodreads & Amazon AMS

Principles For Succeeding on Facebook, Google, Goodreads & Amazon AMS

These digital platforms are highly complex; they will take you days to understand and months to master. It is beyond the scope of this book to show you how to do it. However, there are certain digital advertising principles that are particularly germane to authors: Set A High Price PointYour novel will be deader than…

Final Thoughts

Final Thoughts

You have a real shot at making Kindle cash. When I first published my ebooks they died on the vine. As of this writing, I’m selling about 1,200 books a month. Those sales are strictly a manifestation of the strategies in this blog. I don’t Facebook, Tweet, send out eblasts, clog editor inboxes with press…

Create An Effective Authors Page On Amazon’s Author Central

Create An Effective Authors Page On Amazon’s Author Central

It’s common to get “pre-buyer’s remorse,” that awful feeling you’re close to making the wrong decision. It often stems from a suspicion of feeling like the seller has overly influenced you. After all, if the author’s so good, why doesn’t he or she have a publisher backing them up? Mostly, it’s caused by a credibility…

The Power of Good Reviews

The Power of Good Reviews

A few years ago, Yale professors Judith A. Chevalier and Dina Mayzlin did a study on the effect of user-generated Amazon reviews on sales . The authors made some fascinating observations:   Good reviews significantly increase book sales 1-star reviews have a greater power to depress sales than 5-star reviews have to increase them Reviews are…